slai is a creative studio that makes ads too good to skip.

Nick's Fizz ad for our Big Ad Contest was so good I tried to hire him. Still trying to by writing him this quote.

I love it when talented creatives like Nick, who understand the art of storytelling balanced beautifully alongside brand expertise, turn their skills to AI. I also immediately become extremely jealous when they’re better at it than I am.

Nick has always been a maverick. And this new venture is arguably one of the most exciting creative startups in the world right now.

Nick absolutely saved my ass, on multiple occasions, when I was suddenly working on bigger things. A brilliant collaborator and super inquisitive on always making it better. Now he’s mastered AI, it’s quite scary, in a good way.

So many of the great commercial directors started out as advertising creatives, and I believe Nick is already one of the great AI commercial directors. If you get the chance to work with him you won’t be disappointed. You have my word.

One of London's most experienced creative directors being around as AI comes of age is the kind of origin story they'll write films about. Until then, get Nick to make yours.

Nick was my very first hire at Adam&Eve. He's brilliant writer, gifted art director, and a true one man creative team. He can do it all.

Nick is one of my favourite people in the industry. He's creatively brilliant, with a quality and depth of thinking that isn't your everyday. He's professional, collaborative, funny and sharp. That's what sets him apart. I highly recommend Nick and I hope to work with him again.

Nick is one of the best creative directors in London. His attention to detail, mesmerising writing and creative energy are unmatched. He's also a bloody nice bloke.